How we compare
Your college plan, not your school's.
Naviance, Scoir and MajorClarity are sold to schools to manage the application process. CertiHomes goes straight to families with the things those tools are thin on: honest cost-and-outcome data, real essay help, and an AI counselor you can ask anything - with an optional human network when you want it.
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Direct to your family
No school license, no counselor code, no waiting for your district to buy in. You can start free today - anyone can.
Real cost & ROI, not just search
Net price by income, 10-year earnings, student debt and value Data Grades on 6,000+ colleges, from the U.S. College Scorecard.
An AI counselor you own
Ask five clearly-labeled AI College Counselor personas anything, by text or live voice - plus an optional White Glove network of accredited human counselors.
The list, essays & deadlines, done
An AI-built reach / target / likely / safety list, unlimited essay feedback that never rewrites your words, and every ED / EA / RD deadline tracked.
Side by side
The school platforms plan the logistics. We plan the decision - with real data and a counselor on demand.
| Education | Naviance (PowerSchool) | Scoir | MajorClarity (Edmentum) | |
|---|---|---|---|---|
| Access & distribution | Direct to families - anyone can start free, no school, no code, no gatekeeper | School-licensed; families locked out unless their high school buys it and issues a login code | Free to families, but the best features need a "connected" school on its network | School / district-licensed; no direct-to-family purchase, students log in via school SSO |
| Honesty of admission odds | Reach / target / likely / safety with plain reasons - no invented percentages, no guarantees ¹ | Scattergrams of your own high school's past outcomes (thin at small schools) ¹ | ML "predictive chances" on real de-identified outcomes, but counselor-gated | No admission-odds model at all; only career-interest fit scores |
| Real cost & ROI data | Net price by income, 10-year earnings, debt and value Data Grades on 6,000+ colleges - from the College Scorecard | Not built around net price by income, earnings or ROI; centered on search and planning | Sticker + average + income-band net price only; points families to the federal estimator | No affordability or ROI data; fit scores are interest / personality based |
| AI counseling + human help | 5 AI counselor personas (text + live voice) plus an optional White Glove network of accredited affiliate human counselors | New school-provisioned assistant + overstretched school counselors (about 376:1); no family-owned AI | No conversational AI (scoring only); relies on the school’s counselors | No 24/7 AI counselor; help comes from school staff during school access |
| Essay help | AI review + skeptical second opinion + brainstorm coach + activities review - and it never rewrites your words | No student essay coaching (its AI drafts counselor letters of rec, not essays) | No essay feedback of any kind | Light essay / cover-letter review (checkbox feature, de-emphasized) |
| Deadline tracking | Family-owned tracker for ED / EA / RD across every school, plus calendar, tasks and exam reminders | Embedded in the school’s application process, not a standalone family tracker | Counselor-centric applications overview, not a student-owned tracker | Not a headline capability; school-mediated |
| Price & value | Transparent: deep free tier + Guided Plan $599/yr (founding $399), refunds on the Guided Plan | Opaque, district-negotiated; families never see a price and get no free family plan | Free to families; schools pay per student and college ad spend funds the network | School / district-licensed; pricing not publicly disclosed |
| Incentive alignment | Your family pays us directly; we take no money from colleges to surface them, so our incentive is fit and affordability | Sold to schools and districts; the family is not the customer | Revenue comes from colleges paying for visibility and recruiting | Sold to districts for state readiness compliance; the family is not the buyer |
| Athlete recruiting | Optional add-ons: recruiting review + matches, an Athlete Starter Kit (grades 7-9), and a Social Media Scrubber | Not offered | Not offered | Not offered |
| Who it's for | Any family that wants a private planner of their own - strongest for cost- and fit-driven families, with optional athletes and human help | Schools / districts and their enrolled students; counselor-run | Students at "connected" schools, plus colleges recruiting them | K-12 districts needing all-pathway state compliance |
¹ We deliberately show admission likelihood as Reach / Target / Likely ranges rather than a scattergram or a single percentage - peer-reviewed research links scattergram-style tools to undermatching among low-income and first-generation students.
Official SAT / ACT / AP scores can only be sent by the testing agencies (College Board, ACT) - no planning platform sends official scores. We make self-reporting accurate and manage the official-send checklist and deadlines for you. See the plan →
Comparison based on publicly available information as of 2026; these products evolve. Naviance, Scoir, and MajorClarity are trademarks of their respective owners; CertiHomes is not affiliated with, endorsed by, or sponsored by them.
How the Guided Plan helps you get in
We can't promise any college will say yes - no one honestly can. What the Guided Plan does is raise the quality, match and completeness of an application, which are the things a family can actually control.
A better-matched list
Applying where you are genuinely competitive - and would be happy - is one of the most reliable ways to improve real outcomes. The AI-built reach / target / likely / safety list, with plain reasons, is designed to do exactly that.
Essays that sound like you
Unlimited AI review plus a skeptical second read tighten clarity, structure and voice, and the AI is built never to rewrite the student’s words - so the essay stays authentically theirs.
Nothing lost to a missed date
A family-owned tracker for every ED / EA / RD deadline, with tasks and exam reminders, keeps applications on time and complete - squarely within your control.
Aid you actually optimize
Net-price-by-income data, SAI and 529 estimators, side-by-side offer comparison and an AI appeal-letter draft help you pursue the best affordable outcome, so cost is a decision, not a surprise.
Planning that doesn't depend on your zip code
You don't need your high school to buy a license, and you don't get software instead of a person. One clear yearly price, real federal data, and a counselor when it counts.
Free 1-hour session ends in 60:00
One payment per year · Secure checkout by Stripe