Pricing · simple, priced per year
Start free. Get the complete Guided College Plan for $699 a year — or $599 a year if you sign up the same day, with a free 1-hour AI Counselor session when you join within the hour. Guided Plan members can add a White Glove human counselor from approximately $3,000.
Free 1-hour session ends in 60:00
Free Explorer
Search, limited AP & scholarship tools, 5-college tracker
Guided Plan $699 → $599 today
Full plan · 1 year access · free session within the hour · 60:00
White Glove ~$3k+
Dedicated human counselor · accredited affiliate · quoted up front
White Glove
A dedicated human counselor for Guided College Plan members — chosen from one of our accredited affiliates — for 15+ hours across your whole application. Fees vary by experience and specialty.
Guided Plan $699 → $599 today
Full plan · 1 year access
White Glove ~$3k+
Dedicated human counselor · accredited affiliate · quoted up front
The Guided Plan is required to access our White Glove College Counselor Partners.
Free 1-hour session ends in 60:00
Free Explorer, Guided College Plan & White Glove
Start free. Buy the Guided College Plan — priced per year — when you want a finished plan and a full year of access. White Glove adds a dedicated human counselor for Guided College Plan members, through our accredited affiliates.
Free Explorer
Search every college and school, run basic comparisons and track up to five colleges — free, forever.
- College & school search (all data)
- Limited AP-credit & scholarship search
- Up to five colleges in the tracker
- One essay in the organizer
- AI essay brainstorm (1 free chat)
Guided College Plan
Your complete, personalized plan — college list, deadlines, aid strategy, essays and credit tools, AI-built for your student.
Add a free 1-hour live AI Counselor session + a downloadable recap of your call. Ends in 60:00
- Personalized college list (reach / match / safety)
- AI-built strategy notes tailored to your student’s profile
- Unlimited essay tracking + AI polish
- Deadline tracker for every ED/EA/RD date
- Financial aid, net-price, transfer & scholarship tools
- A full year of platform access
Free 1-hour session ends in 60:00
One payment per year · Secure checkout by Stripe
White Glove
A dedicated human counselor for Guided College Plan members — chosen from one of our accredited affiliates — for 15+ hours across your whole application. Fees vary by experience and specialty.
Add-on for Guided College Plan members- Available once you have the Guided College Plan
- Dedicated counselor from an accredited affiliate
- College list, essays, scholarships, aid comparison
- Transfer or athletic specialization when needed
- Parent meetings · support through decision day
- You see the complete price before committing
For Guided College Plan members · reply within one business day
What's included in the Guided Plan
One price, everything in - every tool below is part of your Guided College Plan for a full year. White Glove is an add-on for Guided College Plan members: a multi-session engagement with a dedicated human counselor.
- Personalized college list: Reach / match / safety list built from your GPA, scores, budget, and goals — using real admission, cost, and outcome data, not vibes.
- Essay workspace with AI feedback: Brainstorm from your own activities, draft against the real Common App, UC and scholarship prompts, and keep every revision. Our AI gives you specific feedback and questions — it never rewrites your essay, because admissions officers are reading for your voice, not ours.
- Application timeline & deadline tracker: Every ED/EA/RD deadline for your list in one dashboard, with what-to-do-this-week guidance from junior spring to decision day.
- Financial aid & net-price comparison: Side-by-side real net prices by income bracket, state scholarship eligibility, and a 529 gap plan — know before you owe.
- Athletic recruiting add-on: Playing in college? The Athlete package is a separate add-on — Guided Plan members save $100/yr (from $399). Sport-by-sport matching, film vault, and honest scholarship math.
- Score OCR & profile import: Snap your PSAT/SAT/ACT reports — we read them in and keep your academic profile current automatically.
- Priority support for a full year: Direct email line with a one-business-day target for a full year of access. Real humans, no call centers.
Bundle & save
Keep the Guided Plan and add the athlete package - your athlete price drops to the member rate and the Social Media Scrubber comes free. Add live AI Counselor hours if you want them. One combined checkout; the total updates as you choose.
Bundle & Save
One combined checkout - the total below is exactly what you pay.
- Guided College Plan
Personalized list, essay + deadline tracking, financial-aid comparison.
$699 - Athlete
Recruiting film, college matching, and scholarship math for athletes.
Add & save $100$499members $399
- Social Media Scrubber
Free with any athlete package; member price otherwise.
Free with any athlete package$149members $99
- AI Counselor hours
Live 1:1 time with the AI College Counselor.
1 hr$125
One combined checkout. Every price is set on our side — you're only charged the total shown above.
How the Guided Plan strengthens your application
It sharpens the parts of an application a family can actually control - fit, essays, deadlines, and aid. No tool can promise admission, but a stronger, better-matched, on-time application is the most reliable way to improve real outcomes.
A better-fit list
A personalized reach / target / likely / safety list with plain reasons, so you apply where you are genuinely competitive.
Stronger essays
Unlimited AI review plus a skeptical second read tightens clarity, structure and voice - and never rewrites your words.
Nothing missed
Every ED / EA / RD deadline tracked across your whole list, with tasks and exam reminders so nothing slips.
Smarter aid
Net price by income, aid-offer comparison and an AI appeal-letter draft, so cost is a decision, not a surprise.
What you unlock with the Guided Plan
The free tier gets you searching. The Guided Plan is where the plan gets built - the AI list, unlimited essay feedback, the AI College Counselor, aid tools, and every deadline tracked.
| The upgrade | Free Explorer | Guided Plan — $599/yr |
|---|---|---|
| AI-built college list - reach / target / likely / safety, with reasons | Counts & mix only | which schools + why |
| AI College Counselor chat (5 clearly-labeled AI personas) | Up to 5 / day | |
| Live voice counselor session + free 1-hour session + call recap | ||
| AI essay review + skeptical second opinion (never rewrites your words) | unlimited | |
| Essays & college tracker | 1 essay · up to 5 | Unlimited |
| My Colleges fit-score ranking (+ custom weights, shareable doc) | Top-3 preview | Full ranked list |
| Financial-aid offer comparison + AI appeal-letter draft | ||
| Common App readiness, LOCI, SRAR & activities review | Teaser / locked | full |
| Every ED / EA / RD deadline, across your whole list | Up to 5 colleges | Unlimited |
| Institutional aid & aid-by-income rows on college pages | Preview | full rows |
| Scholarship fields + side-by-side college comparison | Base · up to 2 | All fields · unlimited |
| AI quality lane | Local model | Frontier model |
| Priority email support + one full year of access | ||
| Optional White Glove human counselor (accredited affiliate, 15+ hrs) | Add-on from ~$3,000 |
The AI College Counselor is a set of clearly-labeled AI personas, not human staff. White Glove is an optional add-on that connects Guided Plan members to a vetted network of accredited affiliate human counselors, quoted separately.
Free 1-hour session ends in 60:00
One payment per year · Secure checkout by Stripe
- Available once you have the Guided College Plan
- Dedicated counselor from an accredited affiliate
- College list, essays, scholarships, aid comparison
- Transfer or athletic specialization when needed
- Parent meetings · support through decision day
- You see the complete price before committing
Help us match your counselor
A few quick questions so we can introduce the right accredited White Glove counselor partner. Takes under a minute.
Question 1 of 8. Where is the student right now?
This helps us gauge timing and match a counselor who works with this stage.
Already exploring on your own? Start with the free application tracker or college search. Or see how we compare to Naviance, Scoir & MajorClarity.